Better with Buckwheat sought to launch a brand that championed an often-misunderstood ingredient: buckwheat. Moxie Sozo partnered with Better with Buckwheat to not only adapt its existing regional brand to a national audience, but to create a mainstream brand that could turn an unsung seed into a better-for-you hero. The resulting brand strategy, brand identity, packaging and collateral launched to significant success nationwide.

• Nexty Award Best New Salty or Savory Snack
• Launched nationwide in Whole Foods & Kroger Markets
• Tripled revenue 2022-2023