Funny Farm
Funny Farm
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Credits
- Client Funny Farm
- Account Management Nate Dyer & Sophie Bailey
- Creative Direction Nate Dyer
- Design Sophie Bailey
- Illustration Nate Dyer
Newly-acquired Funny Farm knew it needed a rebrand to expand its audience beyond dietary restriction shoppers and into the mainstream. Moxie Sozo met the challenge with a fresh brand identity and packaging that highlighted its goat milk-based point of difference while heaping on taste appeal. The resulting packaging found its way to new shelves -- and pantries -- in nationwide distribution.
- New branding unlocked placement in Whole Foods