Mauna Loa
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Mauna Loa
More Info
Credits
- Client Mauna Loa
- Account Management Brie Schaezler
- Creative Direction Derek Springston
- Design Qian Liu
- Illustration Qian Liu
- Copywriting Paxton Weirs
- Animation Nick Tolve
- Interactive Direction Sean Bradley
- UI/UX Direction Fred Bryant
A beloved Hawaiian brand, Mauna Loa sought a rebrand that would pay homage to its heritage while also positioning it beyond a travel novelty. Through an updated visual identity and strategy, Moxie Sozo translated Mauna Loa and its key ingredient, macadamia nuts to the better-for-you consumer, increasing mainland brand recognition and sales.
- Nosh Awards 2021
- Web Excellence Awards 2022
- Innovation SKUs stocked in Whole Foods, Sprouts, Albertson's, & more