Moxie Sozo x Indie CPG
We’ve served up something "ama-zing" with our friend Amrit at Indie CPG - a zine that’s about to make brand-building feel less like homework and more like recess. Think of it as your pocket guide to finding your brand’s soul (while actually enjoying the process). And because Expo West can feel like navigating a jungle gym of opportunities, we’re throwing in our insider tips on what to watch for and where to find some familiar faces (aka our amazing Moxie Sozo clients). We know your inbox is probably bursting with “must-read” industry guides, so we're keeping this one short, sweet, and actually useful. No fluff, just the good stuff you can put into action right away.

INDIE SO-ZOs
Created by Moxie Sozo and Indie CPG.
What’s Inside
Just a taste of better-for-you CPG
This interactive guide brings together industry expertise, creative exercises, and actionable insights. Designed to inspire and educate, our zine combines practical tools with industry wisdom.
GRWM (Get Ready with Moxie)
- Interactive brand-building exercises
- Hands-on activities to develop your brand's core identity
- Strategic thinking prompts for brand development
Industry Legacy & Learning
- Case studies of pioneering independent brands
- Notable mergers & acquisitions
Expert Corner
- Professional guidance on brand longevity
- Sustainable growth strategies
- Industry veterans' perspectives
Manifesting Brand Success
- Vision-setting exercises
- Goal articulation frameworks
- Future-focused brand development tools
Purpose
This zine serves as both an educational resource and a practical workbook, helping emerging and established CPG brands:
- Define their core identity
- Understand market positioning
- Learn from industry success stories
- Plan for sustainable growth
- Develop a clear brand vision
Building a brand is like growing an apple from a seed; it must be cultivated and nurtured over time, and it doesn’t happen overnight.
- Cameron Smith - Kindling Snacks & Kodiak Cakes
Free resource packed with activities, inspiration, and insights to fuel your next big idea in the better-for-you CPG space.

Download the Zine
Expo West
Moxie clients are taking over Expo West! Here’s your go-to guide for where to find them—and who knows, you might just spot us in the mix too!
Here's our clients exhibiting at Expo West:
1. Kindling Foods
Kindling creates snacks to ignite your fire so you can explore further, play more and adventure longer.
Booth: N2041
2. Lentiful
Lentiful is on a mission to help Americans embrace plant-based eating through convenient, high-protein, high-fiber instant lentil meals.
Booth: 8012
Pavilion: Hot Products - Hall 3
3. Better with Buckwheat
Better With Buckwheat's Maine Crisps were born from a simple idea: create delicious, wholesome crisps using the finest ingredients that Maine has to offer. Their journey began with fields of buckwheat, a nutrient-rich and naturally gluten-free seed. They then added a medley of nuts, seeds, and dried fruits, baking them into irresistible crisps that your customers can't get enough of!
Booth: 5284
Pavilion: Natural & Specialty Foods - Hall E
4. Birch Benders
Birch Benders is on a mission to bring people together, make your favorite foods better, & fill your days with stacks of fun!
Booth: 5284
Pavilion: Natural & Specialty Foods - Hall E
5. Dr. Tungs
Better for you, better for the planet . Dr.Tung's products harness the power of nature to support your daily routine - without compromise.
Booth:
Pavilion: Lifestyle - Hall C
6. HOP WTR
Light, crisp and satisfying —HOP WTRis brewed with vibe-boosting nootropics & adaptogens for more fun and no regrets.
Booth: 5704
Hot Products - Hall E
7. Kodiak Cakes
Like everything in life, we're cravin' the good stuff. The real stuff. The stuff that gets us up before sunrise, the stuff that lights a fire under our bear naked…well you get the idea. So Kodiak is bringin' you hardworking whole grains in every breakfast, 100%! Why? Cause a hearty, warm breakfast sets the table for epic days ahead.
Booth: 543
Pavilion: Natural & Specialty Foods - Hall E
8. Organic Valley
Founded in 1988, Organic Valley is a cooperative of farmers producing award-winning organic milk, cheese, butter, produce, healthy snacks & more.
Booth: 1641
Pavilion: Organic - Hall B
9. Suja Life
Suja Life leads the nation in organic and cold-pressed juices and shots, with a growing portfolio of brands.
Booth: 4957
Pavilion: Hot Products - Hall E
10. Stonyfield Organic
Stonyfield Organic has been making great-tasting organic yogurt with high-quality ingredients (and without harmful pesticides) since 1983.
Booth: 417
Pavilion: Natural & Specialty Food - Hall A


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