Tell us about your project

Moxie Sozo x Indie CPG

We’ve served up something "ama-zing" with our friend Amrit at Indie CPG - a zine that’s about to make brand-building feel less like homework and more like recess. Think of it as your pocket guide to finding your brand’s soul (while actually enjoying the process). And because Expo West can feel like navigating a jungle gym of opportunities, we’re throwing in our insider tips on what to watch for and where to find some familiar faces (aka our amazing Moxie Sozo clients). We know your inbox is probably bursting with “must-read” industry guides, so we're keeping this one short, sweet, and actually useful. No fluff, just the good stuff you can put into action right away.

001-ICPG-MS-Landing-Page-Cover

What’s Inside 

Just a taste of better-for-you CPG

This interactive guide brings together industry expertise, creative exercises, and actionable insights. Designed to inspire and educate, our zine combines practical tools with industry wisdom.

 

GRWM (Get Ready with Moxie)

  • Interactive brand-building exercises
  • Hands-on activities to develop your brand's core identity
  • Strategic thinking prompts for brand development

Industry Legacy & Learning

  • Case studies of pioneering independent brands
  • Notable mergers & acquisitions 

 

Expert Corner

  • Professional guidance on brand longevity
  • Sustainable growth strategies
  • Industry veterans' perspectives

 

Manifesting Brand Success

  • Vision-setting exercises
  • Goal articulation frameworks
  • Future-focused brand development tools

 

Purpose 

This zine serves as both an educational resource and a practical workbook, helping emerging and established CPG brands:

  • Define their core identity
  • Understand market positioning
  • Learn from industry success stories
  • Plan for sustainable growth
  • Develop a clear brand vision

Building a brand is like growing an apple from a seed; it must be cultivated and nurtured over time, and it doesn’t happen overnight.

- Cameron Smith - Kindling Snacks & Kodiak Cakes

Free resource packed with activities, inspiration, and insights to fuel your next big idea in the better-for-you CPG space.

 

 

004-ICPG-MS-Zine-Landing-Page-Poster-Full

zine-landing-pageextra-illo-4 Download the Zine 

 

 

 

Here's our clients exhibiting at Expo West: zine-landing-pageextra-illo-1

1. Kindling Foods

Kindling creates snacks to ignite your fire so you can explore further, play more and adventure longer. 

Booth: N2041

 

2. Lentiful

Lentiful is on a mission to help Americans embrace plant-based eating through convenient, high-protein, high-fiber instant lentil meals.

Booth: 8012

Pavilion: Hot Products - Hall 3

 

3. Better with Buckwheat

Better With Buckwheat's Maine Crisps were born from a simple idea: create delicious, wholesome crisps using the finest ingredients that Maine has to offer. Their journey began with fields of buckwheat, a nutrient-rich and naturally gluten-free seed. They then added a medley of nuts, seeds, and dried fruits, baking them into irresistible crisps that your customers can't get enough of!

Booth: 5284

Pavilion: Natural & Specialty Foods - Hall E

 

4. Birch Benders

Birch Benders is on a mission to bring people together, make your favorite foods better, & fill your days with stacks of fun!

Booth: 5284

Pavilion: Natural & Specialty Foods - Hall E

 

5. Dr. Tungs

Better for you, better for the planet . Dr.Tung's products harness the power of nature to support your daily routine - without compromise.

Booth:

Pavilion: Lifestyle - Hall C

 

6. HOP WTR

Light, crisp and satisfying —HOP WTRis brewed with vibe-boosting nootropics & adaptogens for more fun and no regrets.

Booth: 5704

Hot Products - Hall E

 

7. Kodiak Cakes

Like everything in life, we're cravin' the good stuff. The real stuff. The stuff that gets us up before sunrise, the stuff that lights a fire under our bear naked…well you get the idea. So Kodiak is bringin' you hardworking whole grains in every breakfast, 100%! Why? Cause a hearty, warm breakfast sets the table for epic days ahead.

Booth: 543

Pavilion: Natural & Specialty Foods - Hall E

 

8. Organic Valley

Founded in 1988, Organic Valley is a cooperative of farmers producing award-winning organic milk, cheese, butter, produce, healthy snacks & more.

Booth: 1641

Pavilion: Organic - Hall B

 

9. Suja Life

Suja Life leads the nation in organic and cold-pressed juices and shots, with a growing portfolio of brands.

Booth: 4957

Pavilion: Hot Products - Hall E

 

10. Stonyfield Organic

Stonyfield Organic has been making great-tasting organic yogurt with high-quality ingredients (and without harmful pesticides) since 1983.

Booth: 417

Pavilion: Natural & Specialty Food - Hall A

 

09-Moxie-Sozo-Portfolio-BetterWithBuckwheat
frenchmirepoixhand_900x

 

 

 

We create, evolve, and grow brands. 

 

Strategy 

Primary Research

Strategic Synthesis

Messaging

Testing

Creative

Naming

Identity

Packaging

Campaigns

Guidelines

Activation 

Website 

Marketing Collateral

Social Media

Consultation

Proven Results

 

 

 

Download The Zine zine-landing-pageextra-illo-3

Let's Get Started!