Samuel Adams Wicked Packaging
Samuel Adams Wicked Packaging
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Credits
- Client Boston Beer Company
- Account Management Mike Bowman, Claire A'hearn
- Creative Direction Derek Springston, Nate Dyer
- Design Nate Dyer, Qian Liu
- Illustration Nate Dyer, Qian Liu
Put Sam Adams on the Hazy map.
Sam Adams Wicked offered a bold, Bostonian take on the hazy IPA craze. There was just one problem: the Sam Adams identity needed a hot new look to fit in with the hot new trend. The Boston Beer Company approached us with a simple request: give the Sam Adams Wicked line the personality it deserves—one reflective of the “wicked” nature of the liquid inside.
- Named Official Beer of the Red Sox (2022)
- Expanded Line to 5 New SKUs (2022)
- Nationally Launched Super Bowl (2021)
