In this article, we highlight how Moxie Sozo created a more ownable, “undeniable” look for Backpacker’s Pantry—one where you could cover up the logo or name and still recognize the company by its packaging. Undeniable brands end up owning a coveted place in the hearts and minds of consumers.
“Since the brand’s inception, Backpacker’s Pantry has striven to be a steward of the environment. The brand also wanted to foster a love of the outdoors in more people, and we wove that DNA into the designs on-pack. Each scene was selected because it had a particular meaning for the company.”