Ideas | Lindsay Connors

THINKING INSATIABLY

Thirst Traps is our bi-weekly message in a bottle featuring analysis, thoughts, and hot takes about the consumer goods industry. We also love to celebrate our clients' successes, awards, and agency news.

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Posts by Lindsay Connors

Strategy isn’t thinking. It’s acting.

On the Road
The Strategy of Leaving Your Desk

When Purpose Meets Performance Metrics

Five Symptoms That Your Brand Needs to Revisit Its Strategy

Introducing a New Tool for Purpose-Driven Brands

Make Your Consumer Real, Not Ideal

Prepping for Expo West
Spotting Trends Like a Strategist

An Anti-Trend Discussion About Year-End Trend Reports

Not Another 200 Page Strategy Deck