Baron Samedi
Spiced Rum

BEVERAGE
Rum
PROJECT
New Brand

Baron Samedi
Spiced Rum

BEVERAGE
Rum
PROJECT
New Brand
More Info

This is going to get dark.

Baron Samedi shook up the rum category. In 2016 Baron Samedi launched in the United States, Canada, and Australia. Campari has created a world around the Baron, including elaborate parties and virtual reality experiences where consumers can interact with creatures featured on the packaging. According to Campari America, brand interaction, engagement, and sales are strong and continue to grow.

Details coming soon!