Baron Samedi
Spiced Rum
Baron Samedi
Spiced Rum
More Info
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Baron Samedi shook up the rum category. In 2016 Baron Samedi launched in the United States, Canada, and Australia. Campari has created a world around the Baron, including elaborate parties and virtual reality experiences where consumers can interact with creatures featured on the packaging. According to Campari America, brand interaction, engagement, and sales are strong and continue to grow.
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