Bond & Lillard
Kentucky Straight Bourbon

Beverage
Whiskey
PROJECT
Rebrand
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Bond & Lillard
Kentucky Straight Bourbon

Beverage
Whiskey
PROJECT
Rebrand
More Info

Credits

  • Client Campari America
  • Account Managment Sara Hanson, Sarah Boyd
  • Creative Direction Derek Springston, Charles Bloom, Nate Dyer
  • Design Charles Bloom
  • Illustration Charles Bloom, Nate Dyer

As the United States was rediscovering its love of American whiskey, Campari America approached Moxie Sozo for help resurrecting bourbon history’s most beloved brands. Among them was Bond & Lillard, a brand of pre-prohibition bourbon whiskey dating back to 1820.

The resurrected Bond & Lillard brand and packaging would need to tell a simple yet rich story while also differentiating itself alongside a rapidly growing array selection of heritage-inspired whiskey brands.

Credits

  • Client Campari America
  • Account Managment Sara Hanson, Sarah Boyd
  • Creative Direction Derek Springston, Charles Bloom, Nate Dyer
  • Design Charles Bloom
  • Illustration Charles Bloom, Nate Dyer
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I’d like to make note of one striking detail – the elegant period bottle design.  I don’t usually remark on glass shaping and label artwork, but thus far Campari has knocked it out of the park with the aesthetics of the Whiskey Barons series.”

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Critic, Rare Bird 101