Bond & Lillard
Kentucky Straight Bourbon
.jpg?width=1200&height=1500&name=Moxie-Portfolio-Bond-and-Lillard-4x5-03%20(1).jpg)
Bond & Lillard
Kentucky Straight Bourbon
More Info
Credits
- Client Campari America
- Account Managment Sara Hanson, Sarah Boyd
- Creative Direction Derek Springston, Charles Bloom, Nate Dyer
- Design Charles Bloom
- Illustration Charles Bloom, Nate Dyer
As the United States was rediscovering its love of American whiskey, Campari America approached Moxie Sozo for help resurrecting bourbon history’s most beloved brands. Among them was Bond & Lillard, a brand of pre-prohibition bourbon whiskey dating back to 1820.
The resurrected Bond & Lillard brand and packaging would need to tell a simple yet rich story while also differentiating itself alongside a rapidly growing array selection of heritage-inspired whiskey brands.
