Vitamin Friends
Vitamin Friends
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Credits
- Client Vitamin Friends
- Account Management Meghan Quinlan
- Creative Direction Charles Bloom
- Design Cara Berberet
- Illustration Charles Bloom
Vitamin Friends sought a rebrand to better connect their children's and adult product lines, creating a consistent brand identity that leveraged the popularity of line. Moxie Sozo fine-tuned the children's line, retaining distinctive brand elements to balance fun with the products' healthy ingredient profile. The end result was a refreshing identity that instantly communicated its clean ingredient profile to the modern parent.