Green River Bourbon Packaging Design from Moxie Sozo

BEVERAGE
Whiskey
PROJECT
Rebrand
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Green River Bourbon Packaging Design from Moxie Sozo

BEVERAGE
Whiskey
PROJECT
Rebrand
More Info

Credits

  • Account Management Mike Bowman
  • Strategy Paxton Weirs
  • Creative Direction Nate Dyer, Derek Springston
  • Design Nate Dyer, Derek Springston
  • Illustration Nate Dyer
  • Copywriting Paxton Weirs
  • Photography New West Photography

Breathe new life into the old Green River.

Green River Kentucky Straight Bourbon Whiskey was one of the best known brands of its time, and it has a long legacy on which to draw. With so much heritage already attached to the brand, the packaging and identity would need to leverage the past to create something new—putting a bold new face to the brand that is both current and timeless.

  • Double Platinum—Bottle Design Ascot Awards (2022)
  • Double Gold—Bottle Design John Barleycorn Awards (2022)
  • Purchased by Bardstown Bourbon Co. Undisclosed Amount (2022)

Credits

  • Account Management Mike Bowman
  • Strategy Paxton Weirs
  • Creative Direction Nate Dyer, Derek Springston
  • Design Nate Dyer, Derek Springston
  • Illustration Nate Dyer
  • Copywriting Paxton Weirs
  • Photography New West Photography
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Moxie Sozo did an amazing job helping us revive the historic Green River brand and packaging. It was one of the most successful bourbon launches in recent memory."

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Chief Executive Officer