Blue Point Brewing undertook a website redesign to support its newly established brand identity following a comprehensive rebrand that redefined its visual language, tone, and market positioning within the craft beer landscape. The existing website no longer accurately represented the updated brand or met the operational, compliance, and performance standards required of a brewery operating at national scale.

The site was rebuilt as a custom solution designed to meet AB InBev technical, security, and governance requirements while preserving Blue Point’s independent, Long Island–rooted identity. The new build delivers a flexible, scalable foundation that supports brand storytelling, product discovery, and future growth, while aligning with AB InBev’s enterprise standards for accessibility, performance, and maintainability.