Great Lakes Wellness
Great Lakes Wellness
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Credits
- Client Great Lakes Wellness
- Account Management Charles Bloom
- Creative Direction Charles Bloom
- Interactive Direction Sean Bradley
- UI/UX Direction Fred Bryant
With a long history of excellence and innovation in its product offerings, Great Lakes Wellness sought a rebrand that would position it as a premium choice in powdered collagen. Moxie Sozo reimagined its brand story and messaging, leading to a compelling and fresh visual identity that spoke to today's consumer. The resulting packaging revitalized the Great Lakes Wellness brand, helping it compete with new entrants to a crowded shelf space.