Great Lakes Wellness

Supplement
Collagen
PROJECT
Rebrand
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Great Lakes Wellness

Supplement
Collagen
PROJECT
Rebrand
More Info

Credits

  • Client Great Lakes Wellness
  • Account Management Charles Bloom
  • Creative Direction Charles Bloom
  • Interactive Direction Sean Bradley
  • UI/UX Direction Fred Bryant

With a long history of excellence and innovation in its product offerings, Great Lakes Wellness sought a rebrand that would position it as a premium choice in powdered collagen. Moxie Sozo reimagined its brand story and messaging, leading to a compelling and fresh visual identity that spoke to today's consumer. The resulting packaging revitalized the Great Lakes Wellness brand, helping it compete with new entrants to a crowded shelf space.

Credits

  • Client Great Lakes Wellness
  • Account Management Charles Bloom
  • Creative Direction Charles Bloom
  • Interactive Direction Sean Bradley
  • UI/UX Direction Fred Bryant