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MantraLabs

Supplement
Sport
PROJECT
Rebrand
Beverage Brand Analysis Brand Pillars Brand Strategy Brand Values
Competitive Analysis Packaging Design Packaging System Rebrand SKU Extensions Strategy Supplement Sport
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MantraLabs

Supplement
Sport
PROJECT
Rebrand
More Info

Credits

  • Client MantraLabs
  • Account Management Meghan Quinlan
  • Creative Direction Nate Dyer
  • Design Sophie Bailey

Mantra Labs sought help in refining its brand in the crowded D2C powered supplement space. Moxie Sozo's initial strategy helped the brand hone its values and messaging so that it communicated its dedication to mental health throughout all consumer touch points. The resulting list of core "mantras" supporting each SKU and usage occasion manifested itself as a key element in the brand identity and packaging design.

Credits

  • Client MantraLabs
  • Account Management Meghan Quinlan
  • Creative Direction Nate Dyer
  • Design Sophie Bailey

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