2025_AA_SAA (1) (2)

2025 Ad Age Small Design Agency of the Year

Get In Touch

Skratch Labs

Beverage
Hydration
PROJECT
Brand Evolution
Beverage Hydration Brand Analysis Brand Guidelines Brand Merch
Brand Pillars Consumer Analysis Copywriting Production Food Ingredient Photography Key Messages Packaging Design Packaging System Product Photography Brand Evolution Supplement Sport Voice & Tone
001-Skratch-Logo
002-Skratch-Portfolio-5x3-Group
003-Skratch-Portfolio-Photography-4x5-Bottle
004-Skratch-Portfolio-Photography-4x5-Bars
005-Skratch-Portfolio-Photography-5x3-ElementExample
006-Skratch-Portfolio-Photography-5x3-HydrationBagForest
007-Skratch-Portfolio-Photography-4x5-HySingleGif-ezgif.com-optimize
008-Skratch-Portfolio-Photography-4x5-BagBottoms
010-Skratch-Portfolio-Photography-5x3-BagBackDetails
011-Skratch-Portfolio-Photography-4x5-SingleDetails
012-Skratch-Portfolio-Photography-4x5-BottleGif-ezgif.com-optimize
013-Skratch-Portfolio-Photography-5x3-Crispy
014-Skratch-Portfolio-Photography-4x5-FistfulOSingles
015-Skratch-Portfolio-Photography-4x5-BoxStack

Skratch Labs

Beverage
Hydration
PROJECT
Brand Evolution
More Info

Real hydration, real delicious.

Skratch Labs came to Moxie Sozo in search of refinement for its sports nutrition brand. After initial success, Skratch Labs needed to grow its share among their core consumers. Focused consumer research supported a packaging evolution that clearly communicated quality, taste, and effectiveness.  

  • Opened 1st Flagship Store Boulder (2023)
  • Increased Retail Footprint 6,000+ (2023)
015-1126_2022.11.15-SkratchLabs-Studio_Dieline-Portfolio

Moxie’s work clearly stands out with strong visual design and strategic systems. As a creative myself, I’ve come to realize that even if someone is skilled creatively, if they are a pain to work with nothing will get done. Moxie is both skilled and a pleasure to work with. Hire them!

015-1126_2022.11.15-SkratchLabs-Studio_Dieline-Portfolio
Emma Ziobrzynski Creative Director

Similar Projects

All Work