Check out the Funky Buddha Brand Packaging from Moxie Sozo

BEVERAGE
Beer
PROJECT
Rebrand
More Info

Credits

  • Client Constellation Brands
  • Account Management Mike Bowman
  • Creative Direction Charles Bloom, Derek Springston
  • Design Charles Bloom
  • Illustration Charles Bloom, Kris Haro
  • Copywriting Paxton Weirs
  • Animation Shadowstep Studio
  • Video Production Cafeteria

Elevate the brand without dropping the funk.

Funky Buddha built a name for itself on good beer and good vibes, but the brand’s packaging wasn’t pulling its weight on the shelf. Funky Buddha hired Moxie Sozo to give the brand a new look, and reconnect the brand with its funky roots while establishing a more cohesive brand look and feel across its portfolio, including core beers, limited releases, and hard seltzers.

  • Designalytics Award Winner Design Efficacy (2023)
  • 45% Sales Increase Overall Sales (2021–2022)
  • 15+ States Added Distribution (2022)

Credits

  • Client Constellation Brands
  • Account Management Mike Bowman
  • Creative Direction Charles Bloom, Derek Springston
  • Design Charles Bloom
  • Illustration Charles Bloom, Kris Haro
  • Copywriting Paxton Weirs
  • Animation Shadowstep Studio
  • Video Production Cafeteria
Funky-Buddha-Landscape-05-1

Moxie Sozo helped us seize the opportunity to evolve Funky Buddha into a master brand by crafting a story around the mark. They realized it through a tight visual system that still provided the room for our personality to shine through.”

Funky-Buddha-Landscape-05-1
Marketing Director, Constellation Brands