Guayakí
Yerba Mate

Beverage
Tea
PROJECT
Brand Evolution
More Info

Credits

  • Account Management Mike Bowman
  • Strategy Evan Faber
  • Creative Direction Derek Springston
  • Design Nate Dyer, Charles Bloom, Matt McMullen, Emilio Serrano, Sophie Baily, Eszter Nyari
  • Illustration Nate Dyer, Charles Bloom, Qian Liu
  • Development Fred Bryant

Brew Optimism. 

After 25 years of building a fanbase around its bright yellow can, Guayakí was ready to focus its sunny attitude into a clear values-based position. Its new strategic foundation, resulting messaging, and evolved visual identity poised the brand for continued success in sales, as well as, boosted performance in brand recognition, recall, and loyalty.

  • Secured $75M Funding Round Growth Capital (2023)
  • 10% Increase in Sales Overall Sales (2022–2023)

Credits

  • Account Management Mike Bowman
  • Strategy Evan Faber
  • Creative Direction Derek Springston
  • Design Nate Dyer, Charles Bloom, Matt McMullen, Emilio Serrano, Sophie Baily, Eszter Nyari
  • Illustration Nate Dyer, Charles Bloom, Qian Liu
  • Development Fred Bryant