A different kinda website for a brewery that’s kinda different.

The new santafebrewing.com brings the brand to life online with an intuitive interface and infectious energy. Motion, animation, and the use of contained videos, GIFs, and still photography throughout help to convey the personality of the brand without distracting from the real reason most visitors stopped by in the first place: beer.

The brand’s new virtual home resulted in real life buzz and excitement around the brand. In the months following launch, traffic to the site coming from social channels increased by about 600%, and online sales have increased by roughly 30%.

What’s more, as subjective a metric as it is, we’ll claim wholeheartedly that the site is damn good. How’s that for delivering on objectives?