Aura Bora
Herbal Sparkling Water

BEVERAGE
Water/Seltzer
PROJECT
New Brand
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012-AuraBora-Portfolio-4x5-FlatPeppermintWatermelon
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Aura Bora
Herbal Sparkling Water

BEVERAGE
Water/Seltzer
PROJECT
New Brand
More Info

Credits

  • Account Management Brie Schaezler
  • Creative Direction Nate Dyer, Charles Bloom
  • Design Kris Haro
  • Illustration Kris Haro, Emilio Serrano
  • Copywriting Paxton Weirs

Stands out as the classiest from a crowded fridge.

You’ve been to the grocery store, so you know: there’s no shortage of sparkling water brands. Aura Bora took a different approach in developing its products, though—using real, plant-based ingredients and herbs in place of artificial flavorings, and offering a broader, more inventive range of flavors beyond “plain” and “pamplemousse.” With so many other options on the shelf, Aura Bora needed a stand out design to really jump of the shelf.

  • 4,000+ Retail Doors Nationwide (2023)
  • $10M Series A Seed Round (2022)

Credits

  • Account Management Brie Schaezler
  • Creative Direction Nate Dyer, Charles Bloom
  • Design Kris Haro
  • Illustration Kris Haro, Emilio Serrano
  • Copywriting Paxton Weirs
Moxie Sozo-Aura Bora-Quote-4x5

For any entrepreneur, it’s really hard to find relationships and partnerships that you enjoy, and working with Moxie Sozo has been an absolute joy. You guys are unbelievably talented. I’m always humbled by your designers and by the creative approach you guys take to branding.

Moxie Sozo-Aura Bora-Quote-4x5
Founder