Did you know that in 2024, online beverage market sales increased by 15%? Now more than ever, it’s crucial to challenge the status quo and push the boundaries of your brand’s online presence so you can score a piece of this ever-growing market. Thankfully, you can keep your beverage enthusiasts captivated with an irresistible website experience.
From the grocery store to the digital world, Moxie Sozo specializes in web design and development that meets your branding needs. We take the tangible in-store experience and translate it seamlessly to the screen, creating a one-of-a-kind user journey. Along the way, we’ll utilize our expert web design and development skills to craft the perfect Direct-to-Consumer cocktail. Simply put, we’re here to help you entice and engage. We’ll unlock your brand’s potential so you can increase awareness, boost sales, and grow market share. So, how do we get there? Let’s explore the key design elements essential to a quench-worthy beverage brand website.
Captivate with Charm
French philosopher and author Albert Camus once said, “Charm is a way of getting the answer ‘yes’ without having asked any clear questions.” As a beverage brand, you want browsers to become customers without even tasting the product.
How do you make visitors want to reach through their screen and crack open your beverage? It’s all about being bold and staying true to your brand. Consider how you want customers to feel when they visit your site. This can even stem from how you want them to feel when they consume your beverage. Is it relaxed or energized? Perhaps it’s calming or exciting. Using this as a baseline to influence and establish your brand’s identity is essential to successful marketing.
Align your brand with your beverage so customers know what they’re getting. Sometimes, it’s not about a full transformation. With Guayaki, we took a beloved brand known for its bright yellow can and evolved its success. By enhancing visuals and implementing key messaging that focused on a sunny attitude, we were able to amplify brand performance and uplift loyalty. They even saw a 10% increase in sales.
Tell Your Story
Your brand’s website is a platform to tell your story. If you have a strong mission or even a bold take, this is your chance to express it. Show visitors why they should care about your product and become loyal customers. Share your backstory, advocate for change, tell us how you got here—make it personal. People like to believe in what they’re buying.
Keep It Clear and Easy
Drawing on colors, textures, and shapes from feelings is one of the most effective ways to evoke emotion and action from potential customers. Wow them with your authenticity and have a strong backbone. Even though the flavor or product might change, you always want your brand identity to be recognizable.
Regardless of what you're putting out into the world, your loyal customers should always know it’s you. A common element to unify your products with your brand is typography or font. It may seem trivial, but there’s nothing worse than seeing a product, sign, or branding that uses a dozen different fonts. How is your customer supposed to trust you when you can’t decide on a font?
That’s right, trust. You’re building the foundation for a strong relationship. That’s how established brands like Samuel Adams become and stay successful. Even when a savvy designer like us comes in to create their Wicked Easy line, we push the boundaries but still stay true to their branding. We can do that for you.
Typography serves two main purposes in design: legibility and messaging. So yes, the little things matter. Your website is the way your brand eats, sleeps, and breathes. We put the utmost thought and intentionality behind every detail.
Make Navigation Intuitive
Although design and development are inherently different, they do affect each other. Web design focuses on the visual aesthetics and user experience (UX) of your site, including layout, color scheme, typography, and navigation. Web development, on the other hand, involves the technical process of building the site’s functionality, including coding, content management systems (CMS), and ensuring the site works seamlessly on various devices.
For a successful beverage brand, site navigation is crucial—and it should be easy.
Whether on desktop or mobile, your site has to perform wherever customers are viewing. Here are some ways to simplify your site and stay organized:
- Limit your main navigation to three or four titles.
- Keep one of them as a ‘shop’ option.
- Allow dropdowns to differentiate products.
This way, you don’t have to be shy about being bold with your aesthetic and branding. An effective way to showcase beverages online is with detailed product descriptions. Don’t skimp on this, and take your time. Include tasting notes, flavors, effects, and other ingredients to entice viewers. This is what’s going to make them say, “Oh, I have to try that drink.” This is your chance to promote and explain the product.
Let’s Elevate Your Brand
An irresistible beverage website embodies the brand with boldness, clarity, and ease. Change doesn’t happen overnight, so let’s get started together. We can help you elevate or completely transform your beverage brand’s website. Tell us more about your vision, and let’s bring it to life.
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