Awarded for Creating a Brand Experience That Feels as Bold as It Looks
Moxie Sozo has been recognized with a 2025 One Club Award in the Design category for our work on Bom Dia's packaging and brand design. Brazil's largest winery came to us with a challenge: break into the U.S. sparkling wine market dominated by European imports. American consumers knew little about Brazilian wine, but they associated Brazil with warmth, beauty, and celebration. Our job was to capture those emotions and translate them into a brand that could stand out on crowded retail shelves.
Our design system breaks every sparkling wine convention, drawing inspiration from Brazilian culture with swirling Carnival figures, jaguars, and abstract forms that wrap the bottle in motion and energy. We developed the Sensualist archetype to guide every creative decision, landed on the name Bom Dia (Portuguese for "Good Day"), and expanded the identity across packaging, retail displays, and a dynamic website. The result? A brand that invites consumers to feel Brazil's joy, sensuality, and energy in every sip.
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