Old Ripy
Kentucky Straight Bourbon
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Old Ripy
Kentucky Straight Bourbon
More Info
Credits
- Client Campari America
- Account Management Sara Hanson, Sarah Boyd
- Creative Direction Derek Springston, Charles Bloom, Nate Dyer
- Design Charles Bloom
-
Illustration
Charles Bloom, Nate Dyer
In 2015, as the United States was rediscovering its love of American whiskey, Campari America approached Moxie Sozo for help restoring bourbon history’s most beloved brands. The Ripy family’s legacy is enshrined on Main Street of Lawrenceburg, Kentucky, where the T.B. Ripy House stands to this day. To bring that legacy to market, we needed to resurrect Old Ripy.
Old Ripy would have to compete with a broad (and rapidly expanding) range of heritage-inspired whiskey brands, telling the unique and authentic Ripy family story quickly and compellingly, while also setting the tone for future releases.
Credits
- Client Campari America
- Account Management Sara Hanson, Sarah Boyd
- Creative Direction Derek Springston, Charles Bloom, Nate Dyer
- Design Charles Bloom
-
Illustration
Charles Bloom, Nate Dyer
