Bubbies

Food
Frozen
PROJECT
Rebrand
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Bubbies

Food
Frozen
PROJECT
Rebrand
More Info

Credits

  • Client Bubbies
  • Account Management Brie Schaelzer
  • Creative Direction Charles Bloom
  • Design Cara Berberet
  • Illustration Qian Liu
  • Interactive Direction Sean Bradley
  • UI/UX Direction Fred Bryant
  • Photography Tyler Beckwith

Bubbies approached Moxie Sozo for a brand refresh that would clearly communicate its value proposition as the highest grade of ice cream in natural, delicious flavors. After a thorough synthesis of existing consumer research, Moxie Sozo created a cohesive brand experience that connected with ice cream lovers through enhanced packaging, product imagery, a revamped website, and engaging retail and trade show materials.

  • #1 and fastest-growing mochi ice cream brand in the natural channel
  • Reported a 25% in year-over-year sales in key markets
  • Expanded distribution to new regions and retailers

Credits

  • Client Bubbies
  • Account Management Brie Schaelzer
  • Creative Direction Charles Bloom
  • Design Cara Berberet
  • Illustration Qian Liu
  • Interactive Direction Sean Bradley
  • UI/UX Direction Fred Bryant
  • Photography Tyler Beckwith