Bubbies approached Moxie Sozo for a brand refresh that would clearly communicate its value proposition as the highest grade of ice cream in natural, delicious flavors. After a thorough synthesis of existing consumer research, Moxie Sozo created a cohesive brand experience that connected with ice cream lovers through enhanced packaging, product imagery, a revamped website, and engaging retail and trade show materials.

• #1 and fastest-growing mochi ice cream brand in the natural channel
• Reported a 25% in year-over-year sales in key markets
• Expanded distribution to new regions and retailers