Bubbies approached Moxie Sozo for a brand refresh that would clearly communicate its value proposition as the highest grade of ice cream in natural, delicious flavors. After a thorough synthesis of existing consumer research, Moxie Sozo created a cohesive brand experience that connected with ice cream lovers through enhanced packaging, product imagery, a revamped website, and engaging retail and trade show materials.

• #1 Fastest-Growing Mochi Brand Natural Channel
• 290% Revenue Growth Year One, Post Redesign
• 25% Overall Growth YoY Post Redesign
• Acquired by Marubeni Corporation Amount Undisclosed