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Dogfish Head
Culinary-Crafted Cocktails

Beverage
Canned Cocktail
PROJECT
New Product Line
Beverage Canned Cocktail Illustration Packaging Design Packaging System
Product Naming Product Photography New Product Line Shelf Analysis SKU Extensions
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Dogfish Head
Culinary-Crafted Cocktails

Beverage
Canned Cocktail
PROJECT
New Product Line
More Info

Credits

  • Client Boston Beer Company
  • Account Management Mike Bowman
  • Creative Direction Nate Dyer, Tyler Beckwith
  • Design Sophie Bailey
  • Illustration Qian Liu
  • Photography New West Photography

Stocking Up the 'Bar Cart'

Dogfish Head came to Moxie Sozo to better differentiate their canned cocktails from the sea of new competitors. Our evolution looked to optimize the hierarchy and elevate the key difference of culinary-developed flavors. We upped the premium factor for the mixologist-minded consumer without deviating too far from the previous packaging and losing people familiar with the product.

  • 92% YOY Growth Overall Sales (2021–2022)
  • No. 4 RTD Brand Family Liquor Channel (2023)

Credits

  • Client Boston Beer Company
  • Account Management Mike Bowman
  • Creative Direction Nate Dyer, Tyler Beckwith
  • Design Sophie Bailey
  • Illustration Qian Liu
  • Photography New West Photography

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