LOVO sought to launch a new brand of vegan chocolate that transcended the category's expectations and competed head-to-head with milk chocolate in quality, taste, and texture. Moxie Sozo developed a brand strategy and identity that allowed LOVO to embody taste appeal and deliciousness unlike any of its vegan competitors. The resulting premium brand turned heads nationwide, defying expectations from the industry and consumers alike and garnering positive media coverage.

• Featured on The View, Food Network, The Boston Globe, Forbes, Bloomberg Business Week, & Good Housekeeping
• Expo West Best of Show Awards Best New Vegan Product 2023
• Sitebug Best Website Award 2023