Mantra Labs
Mantra Labs
More Info
Credits
- Client MantraLabs
- Account Management Meghan Quinlan
- Creative Direction Nate Dyer
- Design Sophie Bailey
Mantra Labs sought help in refining its brand in the crowded D2C powered supplement space. Moxie Sozo's initial strategy helped the brand hone its values and messaging so that it communicated its dedication to mental health throughout all consumer touch points. The resulting list of core "mantras" supporting each SKU and usage occasion manifested itself as a key element in the brand identity and packaging design.