%20(2).png)
Mauna Loa
Mauna Loa
More Info
Credits
- Client Mauna Loa
- Account Management Brie Schaezler
- Creative Direction Derek Springston
- Design Qian Liu
- Illustration Qian Liu
- Copywriting Paxton Weirs
- Animation Nick Tolve
- Interactive Direction Sean Bradley
- UI/UX Direction Fred Bryant
A beloved Hawaiian brand, Mauna Loa sought a rebrand that would pay homage to its heritage while also positioning it beyond a travel novelty. Through an updated visual identity and strategy, Moxie Sozo translated Mauna Loa and its key ingredient, macadamia nuts to the better-for-you consumer, increasing mainland brand recognition and sales.
- NOSH Best Packaging Award 2021
- 60% Growth YoY in Snack Nuts Post Redesign
- 30% Growth YoY in Chocolate Post Redesign
- 20% Increase Attributed Sales
- 2,000+ New Retail Doors Nationwide