An Independent Branding and Design Agency Focused on the CPG Industry
An authentic mezcal that weaves a differentiated narrative, with a deep brand story and packaging.
The Wicked line offers a bold, Bostonian take on the hazy IPA craze and targets new consumers.
Green River was one of the best-known brands of its time, we revived it to be even greater.
This craft cidery's growth meant it needed new architecture and branding to capitalize on success.
After years of building a fanbase around its bright yellow can, Guayakí was ready to get focused.
An authentic mezcal that weaves a differentiated narrative, with a deep brand story and packaging.
The Wicked line offers a bold, Bostonian take on the hazy IPA craze and targets new consumers.
Green River was one of the best-known brands of its time, we revived it to be even greater.
This craft cidery's growth meant it needed new architecture and branding to capitalize on success.
After years of building a fanbase around its bright yellow can, Guayakí was ready to get focused.
We empower CPG companies to make bold decisions, enabling them to succeed on shelf and grow their market share.
OUR APPROACH
More education. More data. More hours. We’re constantly told that success is complex. What if all the prescribed “steps to success” just take us further from where we want to be?
At Moxie Sozo, we’ve been turning labor into love for over 25 years, co-creating winning brands without all the fuss. Want to win over consumers, drive revenue, and stand out in retail? We lead our clients to more differentiation, by challenging the conventional path to success.
OUR APPROACH
More education. More data. More hours. We’re constantly told that success is complex. What if all the prescribed “steps to success” just take us further from where we want to be?
At Moxie Sozo, we’ve been turning labor into love for over 25 years, co-creating winning brands without all the fuss. Want to win over consumers, drive revenue, and stand out in retail? We lead our clients to more differentiation, by challenging the conventional path to success.
They are sweet, spirited, and effervescent. However our clients come to us, we work together to tackle the right problems that face their category with a brand that speaks to their core consumers.
- Select Clients
- AB INBEV
- AURA BORA
- CONSTELLATION BRANDS
- DANONE
- DOGFISH HEAD
- GUAYAKÍ YERBA MATE
- ORGANIC VALLEY
- PROXIMO SPIRITS
- SAMUEL ADAMS
- WILD TURKEY
Thirst Traps
Thoughts and ramblings on the consumer goods industry, our focused approach to branding, and our clients' successes.
All IdeasPROCESS
We are over just being collaborators. We're looking for co-conspirators.
Our process was born of years of trial and error in working alongside the CPG industry. More than a list of deliverables, our approach is a philosophy of work that sets up brands for success by avoiding the uncertainty, indecision, and delays that plague branding projects.
CAPABILITIES
Our service capabilities are similar to most top-tier creative agencies: research, strategy, design, interactive, and activation.
What's more important is our specialty in novel solutions. When clients come to us, we spend time understanding the business problems they're hoping to solve with brand. Proposals are aimed at solving those problems, rather than a simple checklist of deliverables.