Funky Buddha
Funky Buddha
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Credits
- Client Constellation Brands
- Account Management Mike Bowman
- Creative Direction Charles Bloom, Derek Springston
- Design Charles Bloom
- Illustration Charles Bloom, Kris Haro
- Copywriting Paxton Weirs
- Animation Shadowstep Studio
- Video Production Cafeteria
Elevate the brand without dropping the funk.
Funky Buddha built a name for itself on good beer and good vibes, but the brand’s packaging wasn’t pulling its weight on the shelf. Funky Buddha hired Moxie Sozo to give the brand a new look, and reconnect the brand with its funky roots while establishing a more cohesive brand look and feel across its portfolio, including core beers, limited releases, and hard seltzers.
- Designalytics Award Winner Design Efficacy (2023)
- 45% Sales Increase Overall Sales (2021–2022)
- 15+ States Added Distribution (2022)