W.B. Saffell
Kentucky Straight Bourbon
W.B. Saffell
Kentucky Straight Bourbon
Credits
- Client Campari America
- Account Management Sara Hanson, Sarah Boyd
- Creative Direction Derek Springston, Charles Bloom, Nate Dyer
- Design Derek Springston
- Illustration Qian Liu
Following the successful launch of its Whiskey Barons Collection, Campari America re-engaged Moxie Sozo to bring a third to life: W.B. Saffell.
The brand would need to stand apart on-shelf while at the same time following the design language established through the Whiskey Barons Collection’s first two releases: Bond & Lillard and Old Ripy. Like those releases before it, W.B. Saffell would need to tell the story of William Butler Saffell simply and effectively, capturing the attention of casual shoppers and whiskey lovers alike. Unlike the prior two releases from the Whiskey Barons Collection, the liquid inside each bottle of W.B. Saffell would be blended with help from master distiller and industry legend Eddie Russell. The packaging had to do the liquid’s lineage justice.
