Beyond the Box: Moxie Sozo’s Disruptive Approach to Packaging Design
The High-Stakes Game of Beverage Packaging
Your beverage might be ready to drink, but is it ready to sell?
Success in the beverage market requires standing out amongst iconic brands on crowded shelves. Can your packaging design compete with the likes of Coca-Cola, Heineken, and Nestle?
Package design is your one and only chance to capture attention and engage consumers. At Moxie Sozo, we specialize in designing packaging that not only attracts consumers but also lures them into the unique world of your brand.
The Art of Persuasion (And Shelf Seduction)
Studies show that 30% of businesses experience increased revenue after improving their packaging design.
Packaging design companies like Moxie Sozo help you stand out on store shelves, where consumers are actively making choices. While a small percentage of people may visit your website or engage with you on social media, 100% of potential customers will see your beverage packaging in-store—even if just for a fleeting moment. Smartly designed packaging leverages this critical opportunity to differentiate your product from the Red Bulls and Pepsis of the world.
The Moxie Sozo Approach
- CO-CONSPIRATORS, NOT JUST COLLABORATORS
- MORE THAN DELIVERABLES
- CAPABILITIES
Moxie Sozo throws out the conventional packaging design playbook and embraces a bold, innovative approach. Our unique process disrupts the traditional methods employed by other packaging design companies, empowering brands to challenge and displace established competitors. Our track record speaks for itself.
Here's how we achieve packaging design success:
- Co-Conspirators, Not Just Collaborators: We believe in creating packaging that captures consumers' attention with provocative, disruptive designs. We go beyond colors, fonts, and logos to create a complete brand experience.
- More Than Deliverables: While other packaging design companies focus on deliverables, we focus on long-term brand success. We ask the crucial question: How can packaging design solve your business problems?
- Capabilities: We offer research, strategy, and design, but our true strength lies in novel solutions. We combine data-driven insights with human creativity to design packaging that challenges traditional norms and disrupts the status quo.
Fortune favors the bold. If you're ready to venture into uncharted territory, contact our creative team to discuss your packaging design needs.
Shelf Life or Shelf Death?
Securing a trial for your new beverage in a major supermarket is a significant first step toward brand success—but it's also the easiest.
Supermarkets typically give new products a limited window, from a few weeks to a few months, to prove their worth. If your product doesn't meet their sales expectations, it's game over.
Partner with Moxie Sozo to ensure your beverage not only makes it onto the shelves but also stays there. Our package design expertise goes beyond aesthetics. We translate your brand values into designs that resonate with consumers on both rational and emotional levels. We're your co-conspirators in uncovering what makes your brand truly unique and transforming it into packaging that compels shoppers to choose your beverage.
Our Work
Packaging Design That Drives Results
A cool design without sales is meaningless.
At Moxie Sozo, we prioritize data-driven results in every packaging design project. While any graphic designer can create an aesthetically pleasing design, only a top-tier packaging design company can deliver packaging that drives sales.
Ready to see results for yourself? Join our roster of award-winning clients, including:
Organic Valley
Organic Valley came to us for a packaging rebrand that would resonate with today’s consumer while staying true to its mission of supporting small organic family farms. Our team infused the packaging with a fresh, contemporary look that still honors the brand’s rich heritage dating back to 1988.
The results speak volumes: Organic Valley has experienced a 5% growth in overall sales since the rebrand launch in 2023. Moreover, their flavored creamers were named Product of the Year in 2023, highlighting the effectiveness and appeal of the new packaging design.
View ProjectFunky Buddha
Our team revitalized Funky Buddha's IPA beers through a data-driven packaging design strategy. We infused the brand's whimsical, surreal essence into both core and special edition brews, resulting in significant sales growth.
Funky Buddha's designs have garnered acclaim within the craft beer community, even winning a Designalytics Effectiveness Award. The numbers speak for themselves: While the wider industry experienced an 8.5% decline in sales year over year, Funky Buddha achieved a 6.7% increase.
Green River Distilling Co.
Green River Kentucky Straight Bourbon Whiskey was once one of the most renowned brands of its time, boasting a rich legacy. Tasked with breathing new life into this storied brand, we wanted to honor its heritage while introducing a bold, contemporary identity. Our team created a design that artfully blends the past with the present, delivering a brand identity that is both current and timeless. By leveraging the brand’s historical elements, we crafted a visually striking and evocative design that resonates with whiskey enthusiasts everywhere.
The impact of our work is evident: Green River Distilling Co. received Double Platinum for Bottle Design at the Ascot Awards in 2022 and Double Gold at the John Barleycorn Awards in 2022. Additionally, the brand’s success and revitalized image led to its acquisition by Bardstown Bourbon Co. in 2022.
Captivate and Convert with Moxie Sozo Packaging Design
Transforming casual shoppers into loyal customers begins with partnering with a packaging design company like Moxie Sozo. Here's how we develop unforgettable concepts that position your beverage for long-term success on store shelves:
- The Moxie Manifesto: Break free from risky designs based on gut feelings, indecision, and chance. We empower brands to take bold, data-driven steps that increase sales, grow market share, and expand brand recognition.
- Our Approach: We don't believe in generic "steps to success." We follow the numbers and market trends to create a clear roadmap for achieving your beverage KPIs.
- Client-Centric: We're your co-conspirators, not just collaborators. We help you unlock what makes your brand and beverage truly special. Unlike other packaging design companies, we don't rely on cookie-cutter solutions.
- The Fun Factor: If you're not having fun, neither are your consumers. Your design experience matters, and it shines through in the final product on the shelves.
25+ Years of Experience: We've played a pivotal role in some of the beverage industry's biggest success stories, from AB InBev to the Boston Beer Co. Our track record is measured in dollars, not accolades.
FAQ: Your Packaging Design Questions Answered
What's the Moxie Sozo approach to packaging design?
We believe in creating packaging that not only reflects your brand's unique identity but also drives sales. We achieve this by collaborating with you, immersing ourselves in your brand, and understanding your business goals.
What types of beverage packaging do you design?
Moxie Sozo designs a wide range of beverage packaging, from individual bottles and cans to multi-packs and shipping boxes. We also specialize in limited-edition packaging for special releases and seasonal campaigns.
Can you help with sustainable packaging design?
Absolutely! We're committed to environmental responsibility. We can help you incorporate sustainable materials and design practices into your packaging, minimizing your environmental impact without sacrificing quality or aesthetics.