The Art of Seduction or The Art of War?
Moxie Sozo designs iconic packaging that is immediately recognizable and almost impossible to ignore or forget.
Packaged products must out-think and out-compete every surrounding brand on a store shelf. The best product package design in the world engages consumers on both rational and emotional levels. We believe that no marketing battlefield is more competitive than at the retail level. Fewer than 1% of consumers will ever visit a brand’s website, but 100% of them must interact with the product packaging. If well executed, great packaging can have a tremendous impact on sales volume; highly effective packaging is frequently the most efficient and cost effective investment a brand can make in itself.