We are an independent design and branding agency focused on consumer goods.
An authentic mezcal that weaves a differentiated narrative, with a deep brand story and packaging.
Mauna Loa sought a rebrand that would pay homage to its heritage while also positioning it beyond a travel novelty.
The Wicked line offers a bold, Bostonian take on the hazy IPA craze and targets new consumers.
On a mission centered on natural whole food supplements combined with ancient wisdom, Ancient Nutrition redefined the supplement industry.
After years of building a fanbase around its bright yellow can, Guayakí was ready to get focused.
Skratch Labs came to Moxie Sozo in search of refinement for its sports nutrition brand.
An authentic mezcal that weaves a differentiated narrative, with a deep brand story and packaging.
Mauna Loa sought a rebrand that would pay homage to its heritage while also positioning it beyond a travel novelty.
The Wicked line offers a bold, Bostonian take on the hazy IPA craze and targets new consumers.
On a mission centered on natural whole food supplements combined with ancient wisdom, Ancient Nutrition redefined the supplement industry.
After years of building a fanbase around its bright yellow can, Guayakí was ready to get focused.
Skratch Labs came to Moxie Sozo in search of refinement for its sports nutrition brand.
We empower companies to make bold decisions for their brands. Enabling them to succeed on-shelf and grow their market share.
APPROACH
More education. More data. More hours. We’re constantly told that success is complex. What if all the prescribed “steps to success” just take us further from where we want to be?
At Moxie Sozo, we’ve been turning labor into love for over 25 years, co-creating winning brands without all the fuss. Want to win over consumers, drive revenue, and stand out on-shelf? We lead our clients to more differentiation, by challenging the conventional path to success.
APPROACH
More education. More data. More hours. We’re constantly told that success is complex. What if all the prescribed “steps to success” just take us further from where we want to be?
At Moxie Sozo, we’ve been turning labor into love for over 25 years, co-creating winning brands without all the fuss. Want to win over consumers, drive revenue, and stand out on-shelf? We lead our clients to more differentiation, by challenging the conventional path to success.
Categories
They are sweet, savory, spirited, and effervescent. However our clients come to us, we work together to tackle the right problems that face their category with a brand that speaks to their core consumers.
- Select Clients
- AB INBEV
- AURA BORA
- CONSTELLATION BRANDS
- DANONE
- DOGFISH HEAD
- GUAYAKÍ YERBA MATE
- ORGANIC VALLEY
- PROXIMO SPIRITS
- SAMUEL ADAMS
- WILD TURKEY
PROCESS
Our process was born of years of experience in working alongside the CPG industry. More than a list of deliverables, our approach is a philosophy of work that sets up brands for success by avoiding the uncertainty, indecision, and delays that plague branding projects.
Thinking
Our very own thoughts and ramblings on the industry, our focused approach to branding, and celebrating our client’s success.
All Ideas